Call for Papers
Call for Papers The National School of Business and Management of Dakhla In partnership with The Regional Council of Dakhla Oued Eddahab, The CNRST and ESC Pau Business School Oganize an International Conference on Entrepreneurship, Creativity and Managerial Innovation Under the theme: Creativity and innovation in times of crisis 3-4 November 2021 Dakhla, Morocco The literature concerning the concepts of entrepreneurship and innovation has continued to develop since the pioneering work of Schumpeter who considered entrepreneurship as a synonym of innovation which is according to him at the center of economic change through a process of “creative destruction” (Schumpeter, 1942). In “The Theory of Economic Development” published in 1912 Schumpeter defined an entrepreneur as a person who “is carrying out new combinations” meaning who is investing in the emergence of innovation. By drawing upon the discoveries of scientists and inventors, an entrepreneur creates completely new opportunities for investment, economic growth and employment. Unlike the inventor, the innovative entrepreneur is the one who perceives an opportunity for profit from innovation through the unintentional creation of networks of externalities that promote the creation of new ideas and consequently the formation of new markets. Innovation which should then be differentiated from invention, involves converting new knowledge into new products and services (product and service innovation), processes (process innovation) or management (management innovation). The effect of entrepreneurship on growth is therefore the result of the intrinsic qualities of the entrepreneur, more precisely his propensity to innovate. In the field of management sciences, the concept of management innovation (MI) which is now considered as one of the major drivers of organizational performance is a major concern for scholars, researchers and practitioners of management (Hamel, 2006, 2009; Mol and Birkinshaw, 2009). Hult et al, for instance define the concept of Management Innovation as “The way to change the organization, as a response to external or internal changes or as a proactive attempt to change this environment.” He postulates that “[a]s the environment is changing, firms must adopt innovations along the time, and, what is more important, innovations are those activities that let the company gain competitive advantages, contributing thus to its effectiveness and business success.” MI can be then considered as “the implementation of a new management practice, process or structure that significantly alters the way in which the work of management is performed, and is intended to further organizational goals” Birkinshaw et al (2005). It is therefore a non-technological innovation that impacts on the one hand the work of managers, and on the other hand the performance of different types of organizations (Business, governmental, non-profit, academic…).
This international conference aims to bring together leading academic scientists, researchers and research scholars, and experts in entrepreneurship and the innovation management sectors from several disciplines (strategy, HRM, marketing, economy, tourism, energy, administration ...) to exchange and share their experiences and research results on all aspects of Entrepreneurship, Creativity and Innovation Management. The aim is to bring in-depth reflections on the logics of creativity and innovation to help stakeholders improve their management potential and become aware of the need to renew their practices on the model of the perpetual developments in the business world. The topic retained for this first edition of the conference ICECIM2021 is: Creativity and Innovation in Times of Crisis. Since times of crisis encourage a general movement which obliges to move quickly, to be innovative and to think and act differently, a crisis becomes an opportunity. Although the word crisis is used today to denote a period of difficulty, its etymological meaning, the Greek word krisis means the "act of choosing" and “of deciding". Moreover, in Chinese, the word is made up of two ideograms meaning: danger and opportunity. In the world of business and management, special times of crisis are in fact ideal cycles for rethinking the product line, production methods, information systems, and a good opportunity to reinvent certain managerial practices and styles.
THE SCOPE OF THE CONFERENCE
In this context, the conference will be structured around the following themes:
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